Top 5 Health and Fitness Apps on Android in the UK Q4 2023

In the fourth quarter of 2023, the top 5 health and fitness apps on the Android platform in the United Kingdom demonstrated notable trends in downloads, revenue, and active users. Below is an overview of their performance, based on data from Sensor Tower.

Fitbit saw fluctuations in both downloads and revenue. Weekly downloads peaked at approximately 28K in the final week of December, while weekly revenue showed a significant increase in the same period, reaching around $98K. Active users displayed a steady pattern, with a noticeable rise to about 536K in the last week of December.

Calorie Counter + experienced a varied revenue trend throughout the quarter, starting at around $57K at the end of September and dipping to approximately $30K in mid-December before recovering to about $45K by the end of the year. Downloads remained relatively stable, with a slight increase to 7.2K in the final week. Active users hovered around 55K to 57K for most of the quarter.

Strava: Run, Bike, Hike had a dynamic quarter, with weekly revenue peaking at about $62K in early October and then stabilizing around $42K by the end of December. Downloads showed an upturn towards the end of the quarter, reaching 9.3K in the last week. Active users fluctuated but ended on a high note, climbing to approximately 399K at the end of December.

MyFitnessPal: Calorie Counter maintained a steady revenue stream, peaking at around $50K in early October and tapering off to about $30K by the end of December. Downloads remained relatively consistent, with a slight increase to 6.2K in the final week. Active users showed a gradual decline from around 128K to 93K over the quarter.

Flo Period & Pregnancy Tracker exhibited stable revenue growth, starting at approximately $31K and reaching around $35K by the end of December. Downloads saw a peak in mid-October at around 11K and remained steady towards the end of the quarter. Active users maintained a consistent range, ending the quarter with about 165K.

These insights highlight the dynamic nature of the health and fitness app market on the Android platform in the UK. For more detailed insights and data, visit Sensor Tower.